Free / You commented TRACK
Are you paying for a report, or for customers?
Your agency sends you a rankings report every month. Here's what to ask them before you renew, and the one page you should be filling in yourself.
Put your email in and it opens up right here on this page.
I'll send you the occasional useful thing. Unsubscribe whenever.
What you get
- The 5 questions to ask before you renew
- The one-page weekly scorecard: calls, answered, quoted, booked, by source
01 / Before you renew
Ask your agency these 5 questions.
Send them in an email before the renewal call, so they have to write the answers down.
- 01
How many first-time calls came from our Google listing last month, and from the website?
- 02
How many of those calls became booked jobs or signed clients?
- 03
Which pages or posts you made brought those calls? Show me the report.
- 04
When we search "best [our trade] in [our city]" in ChatGPT or Google's AI Mode, are we named? Who is?
- 05
If calls don't go up in the next 90 days, what changes, and what do we stop paying for?
If they can only answer with rankings, impressions or traffic, you're paying for a report. Not customers.
All 5, ready to paste into an email
1. How many first-time calls came from our Google listing last month, and from the website? 2. How many of those calls became booked jobs or signed clients? 3. Which pages or posts you made brought those calls? Show me the report. 4. When we search "best [our trade] in [our city]" in ChatGPT or Google's AI Mode, are we named? Who is? 5. If calls don't go up in the next 90 days, what changes, and what do we stop paying for?
02 / The weekly scorecard
One page. Fill it in every Monday.
Score each source by booked jobs. Not views, clicks or rankings.
Week
Calls in
Answered live
Missed, then texted back
Quotes sent
Quotes followed up
Booked jobs
Revenue booked
Top source
| Week | Calls in | Answered live | Missed, then texted back | Quotes sent | Quotes followed up | Booked jobs | Revenue booked | Top source |
|---|---|---|---|---|---|---|---|---|
Check revenue against your bank or payment processor, not a dashboard.
“Missed, then texted back” is the column most people leave empty. If it is, start with the missed-call text.
Rather not do all this by hand? Kai picks up when you can't and texts you what happened: kaicalls.com